Quote Originally Posted by Laurel Oak View Post
Market forces I'm afraid. The airlines charge more for flights in school holidays than other times because naturally demand is higher. Having said that how many of us villa owners charge more for school holidays than other times
It's more than market forces. I wouldn't object if it was simply market forces. Do you double or treble your rent at holiday time? I have seen Virgin prices jump from £400 to £1200 for the same trip over different dates. If demand shoots up, they could increase capacity and keep the price similar, for example. Instead they maintain a reduced capacity and inflate the price dramatically on a captive group of customers. Virgin are probably the worst offender. They use families at holiday time as a cash cow and it is exploitative.