We agree with Flyblu, for those of us living in the South West we are very limited for flights. It is either a drive to Heathrow or Gatwick, or alternatively encountering the M5 and M6 to Manchester. We will definitely consider using an airline that can offer direct flights from Birmingham.
Richard Branson has proved that you do not need to be born into airline business, and to be far he has shock the industry up a bit, maybe it is time for someone else to give it a shake.[msnwink]