Finding best flight prices - how to book?

[BIGEYE]

I have been using the ITA software to find me the best price airfares with availability. This consistently comes up with the cheapest fares, however tha flights cannot be booked from this software. Anybody know how/where to book the flights with the itinerary produced for flying BA with this software?
The matrix airfare search can be found at http://matrix.itasoftware.com/

[Macka]

Hi, I've actually never been able to buy a BA flight cheaper than I can find it on BA's own website. Sorry if I've missed the point there.

[vickk]

I usually use kayak

[BIGEYE]

Yes, found the same deal on Kayak. Thanks.

[sunseeker]

I just used the ITA software to compare BA flights I booked 2 days ago, It did find my BA flights on a Finnair code share and they were £50 per person cheaper. As Macka has found I have never been able to find BA flights cheaper than direct from BA, until now. I guess you would have to use the Finnair web site to get the flights. Very interesting tho.

Dave

[BIGEYE]

Checked my flights on Finnair, and considerably more expensive. Also, the return flight gets in to LGW, and my connection to EDI leaves from LHR. No option for my connection from LGW on return flight.