Virgin (and BA ) often have a sale just after Christmas but special deals can pop up at any time.

However it also depends on when you want to travel in October. Although there are sales, popular dates like half term or routes like Orlando, are never reduced by much. If you really want to take the direct route to Orlando then be prepared to let them empty your wallet.

Now if you use the link at the top of the page for flights and ask for some indirect options you can save a lot of money. Again the amount will depend on the time of year but even peak season is cheaper.

I had people use this option when travelling to my home and often a family of 4/5 would save the entire cost of renting the villa. That's how much an extra 2/3 hours of travel time to Florida will save you. Your travel is gone anyway so why not save some money?

Dave