I suspect those who have been frquent visitors will say it is expensive because it is more so than it used to be but those who are going for the fist time will stil think it is cheaper. Often the first shop seems expensive because there may be things that you need to buy a wholle box even though you may use very little of it. Thats why we always suggest to our guests that they go to a DOllar Tree or such for some of the items, such as washing up liquid they may buy. It's good enough for the job whilst away and cutting a third off the averag supermarket price on a few items like that helps.