<blockquote id="quote" class="ffs">quote:Originally posted by blott
<blockquote id="quote" class="ffs">quote:Originally posted by Sniff
Many businesses will take a temporary loss in order to stay in business for the longer term. If the losses are sustained over a long period then clearly it's not economically viable, but to say that business only function when income is higher than their operating costs is just not true.
[/quote]Making a loss is something anyone, competent or incompetent, can do but isn't 'in business' though is it? It's actually 'on the way to out of business'.
You only have to look at Globespan to realise that and I have Scottish guests telling me that their prices were more expensive than other carriers so I gather they weren't exactly doing things on the cheap anyway.
To function on cheaper prices in the short to medium term means being able to sustain the business on greater internal funding - in other words, it depends on how much money you happen to have spare to prop up the business. If a business doesn't have internal funding or is unable to find this, then it will shortly be 'out of business'.
BA is not changing its prices to 'cheap' or even 'cheaper' and neither are any other of the airlines who are putting up their prices and are hoping they can mop up any desperate passengers. So the other airlines are 'in business' and not 'on the way to out of business'.
Anyway, this is now going completely off topic as BA isn't (currently at least so far as we're informed) going out of business, just having a strike.
[/quote]
Any company run by competent management should be able to sustain itself through periods of non-profit...that's part of being "in business" and it has nothing at all to do with going "out of business".
How long they can sustain the periods of non-profit varies from company to company, and depends on a huge number of factors. But any business that relies upon constant, continual and uninterrupted profit to survive is not going to last long, especially in the airline/travel business.
I agree the thread has veered off from the OP's question![]()
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