We tend to save on air fare by waiting until the last minute and going with airtours, etc, rather than virgin, aa, delta etc. would love to fly virgin but by the way i organise my trip to america means what i pay for my accomodation, airfare and car hire equals just a little above what i would pay just for the flight with virgin.

also i do think some of the low budget hotels in florida are better than some of the hotels you get when you stay in greece, spain, cyprus etc.