Dollar was cheaper, Alamo were more expensive.

However, I agree absolutely with your comments, and there have been times when I've found that floridahire are the cheapest. All I wanted to point out was that people should look around - deals change fast in this business, and what was cheapest last time might not necessarily be so this time. People were making comments that effectively amounted to "it's not possible to get car hire cheaper than floridahire" and in some cases I don't think that's true. But human nature means people tend to stick with what they know, and feel comfortable with.

I work in the global reservations industry, so my access to what deals are out there is probably better than most peoples, and you'd be surprised at what deals you can find if you look around sometimes.