I take your point Steve but I think that an awful lot of people do go by price alone. I have to confess that it is the major factor with me although a better product at a reasonable price would appeal. That can be hard to find and I'm sure the airlines have worked out what the market will stand.

This isn't the first year the 757 MAN-BOS service has been in service so I assume that it must be paying for the airline. Interestingly it is a 1 class plane so they don't seem to want to attract business passengers on that route.