As much as they might want to do it, it could prove to be virtually impossible for the airlines to implement something along these lines which was anywhere near fair and non-discriminatory.
If they set a standard weight or measurement above which surcharges were imposed, it would inevitably have a disproportionate impact upon male travelers who would be far more likely to be above the limit. Alternatively, if they set different weight restrictions for men and women, that would be likely to be challenged on gender discrimination grounds.
So what would be next? Taller passengers, pregnant women or disabled people with special needs asked to pay more? It's an absolute legal nightmare which I don't think the airlines believe they can overcome (or they would have done it already).
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